Viable Raises €2.8M Seed Round to Enhance Financial Outcomes for Online Merchants

Fintech company established in London The new breed of online and multi-channel merchants will benefit from improved financial outcomes thanks to the €2.8 million that was raised by Viable.

Utilizing recent advancements in open banking, payments, and artificial intelligence infrastructure, the company is developing verticalized finance technology for a new breed of online and multi-channel merchants. The goal of this technology is to streamline finance operations and optimize working capital with the help of the company.

The environment of equity, debt, and credit has seen significant post-covid changes as a result of the expanding number of merchants that sell products via Shopify, Amazon, TikTok, and other developing platforms. These changes have been compounded by rising costs and increased competition. Every one of these factors is putting pressure on their financial performance and optimization.

In order to solve this rising financial difficulty, Viable launched the initial version of their technology at the beginning of the previous year. The company has already seen early acceptance across the fashion, beauty, and health and wellness verticals. The company's development of embedded financial solutions will be accelerated as a result of the seed investment round, which will increase the accessibility of these products for merchants.