Moroccan Fintech Startup tookeez Raises $1.5M to Revolutionize Loyalty Programs

Moroccan Fintech startup tookeez raises $1.5 million with Azur Innovation Fund to revolutionize loyalty programs. Founded by Hicham Amadi and sisters Wiam and Siham Elmejjad, tookeez offers a universal digital value unit for loyalty point conversion.

Traditional loyalty programs often frustrate consumers and businesses alike. tookeez addresses these challenges by aggregating loyalty points from various brands into a single wallet, allowing flexible transactions across a wide network of partners.

The fintech startup's ambition extends to Africa and the MENA region, aiming to reach 4 million active members by 2028. The investment will fuel expansion and technical development, including blockchain technology integration.

Siham Elmejjad, CEO of tookeez, expresses gratitude for the investors' trust and outlines the company's vision for economic and financial inclusion. Adnane Filali, President of Azur Innovation Fund, emphasizes their commitment to supporting impactful ventures.